CHARACTERS Mastering Search Analytics
CTrack the performance of your SEO and paid search keywordsApply techniues to monitor what your competitors are doingUnderstand the differences between mobile and desktop searchLearn how social media impacts your search rankings and resultsAudit your site for problems that can affect users and search spidersCreate dashboards and expanded reports for all of your search activities.
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Many companies still approach Search Engine Optimization SEO and paid search as separate initiatives This in depth guide shows you how to use these programs as part of a comprehensive strategy not just to improve your site’s search rankings but to attract the right people and increase your conversion rateLearn how to Mastering Search Epubmeasure test analyze and interpret all.
Brent Chaters ä 1 SUMMARY
Of your search data with a wide array of analytic tools Gain the knowledge you need to determine the strategy’s return on investment Ideal for search specialists webmasters and search marketing managers Mastering Search Analytics shows you how to gain better traffic and revenue through your search effortsFocus on conversion and usability not on driving larger volumes of traffi.